What is inside
Sunrise 2027 is not a standards summary. It is a working plan for the people who have to make the lanes read a 2D barcode, test it, and defend the budget for it.
30 chapters across six parts, 214 pages
A 50-criteria readiness assessment with weighted scoring and four hard gates
5 figures and 12 tables
74 cited sources, every one with a live link at thebarcodeguide.com/sources
Appendices A through E, including the complete source list
Who is it for
Retail IT and store systems
You own the lanes. This book tells you which of the five carriers your scanners already read, what to reconfigure before you replace anything, and how to prove the lane transmits one GTIN.
Suppliers and brand owners
You have to decide what to print, when to dual mark, and how long to carry two symbols. Chapters 10 through 19 work through the sequencing and the cost of getting it wrong.
Consultants and program managers
You need a defensible baseline, a scoring model, and a way to report readiness to a steering committee. Chapter 9 and Appendix A give you both.
Where to buy
The paperback and Kindle are available August 2026 from Amazon.
Book Details
Title
Subtitle
Author
Publisher
Publication date
Paperback ISBN
Ebook ISBN
Pages
Trim Size
Paperback price
Ebook price
Sunrise 2027
The Retailer's Field Guide to GS1 Sunrise 2027 and the 2D Barcode Transition
Michael Talbot
Michael Talbot
August 2026
979-8-9955810-6-2
979-8-9955810-7-9
214
6 x 9 inches
$29.99
$12.99